There’s never been a better time to start your own online business or to enter a brand new digital career—but, to be successful, you must understand the modern web.
You need to know how to use social media, search engines, content marketing and paid channels to draw customers and generate revenue, whether for your own company or your employer’s.
If you are wondering how established global brands and scrappy startups leverage the power of the web to sell millions of products to millions of customers, then this course will help answer your questions.
We’ll look at how the web has changed since it all began, so that we know what might have worked once but is no longer effective. And we’ll evaluate the newest ideas and technologies, so that we can consider what might be tomorrow’s top strategies.
Modern marketing is all about data, of course, so we’ll investigate various research and analysis tools. You’ll get to try out as many as possible, and we’ll give you a sneak peak into our own analytics account.
This course is very practical and is broken up into chunks. Mini-lectures will be followed by individual, pair and group tasks, and the ultimate challenge will be to devise a real, in-depth digital marketing plan for a company (either fictional—or your own!).
You should have basic computing and Internet knowledge.