Short course on Digital Marketing and SEO Course level: Beginner
Total Duration: 10 Hours
Certification: Certificate of Completion will be provided after completing the course

There’s never been a better time to start your own online business or to enter a brand new digital career—but, to be successful, you must understand the modern web.

You need to know how to use social media, search engines, content marketing and paid channels to draw customers and generate revenue, whether for your own company or your employer’s.

If you are wondering how established global brands and scrappy startups leverage the power of the web to sell millions of products to millions of customers, then this course will help answer your questions.

We’ll look at how the web has changed since it all began, so that we know what might have worked once but is no longer effective. And we’ll evaluate the newest ideas and technologies, so that we can consider what might be tomorrow’s top strategies.

Modern marketing is all about data, of course, so we’ll investigate various research and analysis tools. You’ll get to try out as many as possible, and we’ll give you a sneak peak into our own analytics account.

This course is very practical and is broken up into chunks. Mini-lectures will be followed by individual, pair and group tasks, and the ultimate challenge will be to devise a real, in-depth digital marketing plan for a company (either fictional—or your own!).

Skills Required

You should have basic computing and Internet knowledge.

Course Dates, Prices & Enrolment

Please check back our website again soon for dates or contact us.
  1. Learning from The Past
    In the rapidly-changing online environment, it’s more important than ever to understand traditional marketing principles that have stood the test of time. In doing so, you can protect yourself from passing fads and meaningless trends. We’ll take a look at some tried-and-true marketing wisdom.
  2. Sales & Storytelling
    Once we’ve examined how famous marketers of the past achieved incredible feats, we’ll look at how to apply their copywriting and storytelling techniques to the digital realm. Content marketing is one of the most powerful ways to promote a brand online and to connect with customers, so we’ll try our hand at some challenges (like telling a story in 140 characters!).
  3. Social Media Marketing
    Billions of daily interactions occur between people online every day, and social media users seek out opportunities to share, laugh and learn on dozens of different platforms. Modern businesses must find their fit and discover how to share their own messages in these open online spaces.
  4. Email Marketing
    Once we’ve gotten that double opt-in, we can get a potential customer’s attention—provided we deliver the right message to their inbox, at the right time. Fortunately, sophisticated email marketing services are available so we’ll look at how to use them to send the best possible offers to the right customers at the perfect moment.
  5. SEO
    Search engine optimisation (SEO) is much more complex now than it was when Google first launched. It has become a set of principles and guidelines for building authority and trust in the eyes of the top search engines (and there are more of those than you think), so that they choose to show your content to their users first. We’ll examine how search engines work so that we can optimise our content to perform well in searches across the web.
  6. Data Points
    We now have access to more data about campaign reach and user behaviour than ever before, so it’s vital to know to collect this information and interpret it with as much accuracy as possible. We’ll look at which metrics are most useful in different scenarios, and how to track them in order to answer important business questions. And don’t worry—this section includes tons of examples and a look at some real, live data.

Course Tutor

Andrew Greenwood

The course instructor Andrew Greenwood has been working for the last 10 years in various creative agencies. He has more than 4 years experience in SEO, social media marketing, content marketing and ecommerce.

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